the art of positive influence
principles of persuasion
Companies willing to invest in sales training are 57% more effective than rival companies that make no such investments.
- 1Online self-education in 15 min a day
- 2Written by a
world-wide expert - 3Practical assignments to develop skills
- 4Certificate of completion
Even the greatest initiatives may remain unnoticed without the ability to inspire and persuade others.
To drive ideas forward, one needs the essential skill of persuasion to motivate decision makers, utilizing positive influence and avoiding manipulation.
Welcome to this online course
dedicated to influence and persuasion!
Through relevant trainings employees will get opportunities for positive leadership, influencing others in order to accomplish your team and your company goals
- Influence and persuasionLearn how to inspire others and drive your ideas forward, convince decision makers to support your initiatives
- Strong communicationDevelop the ability to listen, convey message clearly, respond to objections and communicate effectively
Building Relationships
Build trust, foster empathy, and establish rapport by learning to communicate persuasively
- Business etiquette
Discover how to ethically apply tools to persuade, utilizing positive influence and avoiding manipulation
- Enhanced leadership skillsEffective leaders are skilled communicators who motivate and persuade others, leading towards common goals
Productive cooperation
Enforce employees with skills to motivate each other, collaborate effectively and reach company goals together
How the course goes
We know the effort it takes to get employees trained. That is why we designed Evolve App with game mechanics. Lessons are packed in short videos, while tasks are peppered with entertaining twist.
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Employees sign up
To your company branded course
Learn the topic
Through interactive daily micro-activities
Complete assignments
And develop new skills through smart gamification
Take surveys
Collect data on employee feedback
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Social intranet
Builds trust and creates stronger teams
Final results
Course summary and employee leaderboard
Get certificates
Issued after the whole course is completed
Deep data analytics
HR report with teams analytics and recommendations
Microlearning
The course is divided into small bits with daily tasks, taking a few minutes to keep employees engaged
Social interaction
Employees communicate, collaborate and progress together, even sharing their answers with other co-workers
The course program consists of 7 modules,
each with practical assignments
In every module participants learn useful theory via daily video lessons, as well as complete tasks and exercises to develop new soft skills. Obligatory tasks must be completed before moving on to the next module. This high-stakes format ensures your full commitment and dedication, pushing you to make the most of every opportunity for growth.
The aim of this course is to provide insight into the psychology of persuasion. We will take an evidence-based approach and explore classic and cutting-edge research and theory to understand effective persuasive strategy, and we will put this understanding to practice using live discussions, practical activities, and role-playing.
In the first module we discover the basic principles of persuasion, focusing on its positive outcomes. Participants will study the essential difference of persuasion versus manipulation, understand how people are influenced, learn the benefits that persuasion skill give and define personal goals for taking the course. We will study and apply four critical elements of persuasion to improve own success rate.
This part of the course is dedicated to basic steps to persuade others. Participants will learn and practice the concepts of pushing and pulling when influencing others, unlock the importance of self-confidence and discover the way it convinces others, as well as will get a dive into neuro linguistic programming techniques. The differences between influencing and persuasion and most appropriate times to use both approaches to change the behaviour of others. In this module participants will also define the importance of assertive persuasion and influence between direct reports, peers and management to improve operations in a business landscape.
During the 3d module we will apply best practices and will learn a range of tools to present ideas and cases more persuasively, will learn how to use them in different situations. Participants will learn the common mistakes people make and practical, positive ways to immediately improve self influencing and persuading skills. Also we will focus on the 4 main communication preferences to influence and persuade those with different styles. n this module we also learn to select the best words to influence and persuade people with different intents and communication preferences.
This module underlines a personal persuasion approach. Most of us tend to have a favoured influencing and persuading style, so participants will work to identify own one, as well as opportunities to flex and develop it. Participants will discover own weak and strong sides and will pass a self-assessment, learning how to utilize own Influence,
In this module participants will learn the key elements of a persuasive pitch and how to apply them in a business setting. We will learn to boost audience's interest, desire, and action. Together we will practice effective techniques such as five points for any presentation and storytelling. Each participant will learn the essential elements of high quality, persuasive and influential communication and will be able to implement those in own daily business tasks.
No matter how well we can influence or persuade, there will be times when each gets a ‘no’ or a ‘not right now’ response. So in this module we learn how to face rejections and doubts from the other side, underlying techniques to overcome rejection and objections and focus on the positives to find solutions. A big part of resisting persuasion is being able to counter-argue the persuasive attempt, so participants will learn to do so and will practice during assignments, learning to find common ground and connect emotionally.
In the final module we will summarize the tools required to positively persuade others and reflect on the course goal of training influence skills. Together we will analyze outcomes and lessons learned. Each participant will get an assignment to develop a personal persuasion improvement plan to continue education and discover skill-building opportunities. To inspire we will share success stories on persuasion, followed by a thank you and a wrap-up.
14 days
Online, flexible schedule
Take at your own pace
Take at your own pace
19 lessons
Short video lessons
make it easy to learn new
make it easy to learn new
15 tasks
Develop new skills and
implement them right away
implement them right away
Give employees the tools to inspire and motivate each other, establish productive relationships within teams, with partners and clients, and to deliver persuasive and engaging pitches, that achieve business results
Empower your teams
Who is this course for?
Juniors
Starting their careers, looking to develop interpersonal relationships within teams
-1-Customer-facing positions
Team members, who work in sales,
marketing or customer service
-2-Team-leads
Whose success depends on managing people through communication and attitude
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Meet the course author
Don't miss this opportunity to learn from the best in the industry and take your negotiation skills to unprecedented heights
Simon Horton
Lead trainer, Negotiation mastery
World-leading expert in the field of negotiation and influence. He has spent 20 years working in the field, across more than 25 countries. Simon has taught managers and senior executives of the most successful companies in the world. Works with biggest leading universities, including the Said Business School, Oxford University, Imperial College and the Royal College of Art.
Certificate of completion
Certificates are issued to all participants, that have completed the course, acknowledging the development of the subject skills
The platform provides HR and L&D experts with detailed analytics on the effectiveness of each course, allowing you to make data-driven decisions.
User-friendly L&D admin panel and comprehensive analytics
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What our customers say
We've asked our corporate clients to share their feedback
We launched the persuasion course right after the negotiations, and this was a perfect match. This time the course was launched for all the departments. The content has lots of video lessons and fun movie cuts to demonstrate examples. Thank you.
Our team takes courses and trainings constantly, but this time I was impressed by the easy and gamified process, useful content and the level of detail. This course has practice cases so you may be sure it's not just theory. I can recommended the course for other teams.
Overall experience is good - this is an engaging course, lots of video and fun episodes from movies, practical assignments and no need to push the training. Negotiation and persuasion skills are crucial for all teams, so highly recommend
Compliment the course
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Enforce your teams with the vital skills to build alignment, inspire and motivate each other and share a vision, pursuing common business goals
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