the art of positive influence

principles of persuasion

Companies willing to invest in sales training are 57% more effective than rival companies that make no such investments.
  • 1
    Online self-education in 15 min a day
  • 2
    Written by a
    world-wide expert
  • 3
    Practical assignments to develop skills
  • 4
    Certificate of completion

Even the greatest initiatives may remain unnoticed without the ability to inspire and persuade others.

To drive ideas forward, one needs the essential skill of persuasion to motivate decision makers, utilizing positive influence and avoiding manipulation.

Welcome to this online course
dedicated to influence and persuasion!

Through relevant trainings employees will get opportunities for positive leadership, influencing others in order to accomplish your team and your company goals

  • Influence and persuasion
    Learn how to inspire others and drive your ideas forward, convince decision makers to support your initiatives
  • Strong communication
    Develop the ability to listen, convey message clearly, respond to objections and communicate effectively
  • Building Relationships

    Build trust, foster empathy, and establish rapport by learning to communicate persuasively

  • Business etiquette

    Discover how to ethically apply tools to persuade, utilizing positive influence and avoiding manipulation

  • Enhanced leadership skills
    Effective leaders are skilled communicators who motivate and persuade others, leading towards common goals
  • Productive cooperation

    Enforce employees with skills to motivate each other, collaborate effectively and reach company goals together
How the course goes
We know the effort it takes to get employees trained. That is why we designed Evolve App with game mechanics. Lessons are packed in short videos, while tasks are peppered with entertaining twist.
Employees sign up
To your company branded course
Learn the topic
Through interactive daily micro-activities
Complete assignments
And develop new skills through smart gamification
Take surveys
Collect data on employee feedback
Social intranet
Builds trust and creates stronger teams
Final results
Course summary and employee leaderboard
Get certificates
Issued after the whole course is completed
Deep data analytics
HR report with teams analytics and recommendations


The course is divided into small bits with daily tasks, taking a few minutes to keep employees engaged

Social interaction

Employees communicate, collaborate and progress together, even sharing their answers with other co-workers

The course program consists of 7 modules,
each with practical assignments

In every module participants learn useful theory via daily video lessons, as well as complete tasks and exercises to develop new soft skills. Obligatory tasks must be completed before moving on to the next module. This high-stakes format ensures your full commitment and dedication, pushing you to make the most of every opportunity for growth.

The aim of this course is to provide insight into the psychology of persuasion. We will take an evidence-based approach and explore classic and cutting-edge research and theory to understand effective persuasive strategy, and we will put this understanding to practice using live discussions, practical activities, and role-playing.

14 days
Online, flexible schedule
Take at your own pace
19 lessons
Short video lessons
make it easy to learn new
15 tasks
Develop new skills and
implement them right away

Give employees the tools to inspire and motivate each other, establish productive relationships within teams, with partners and clients, and to deliver persuasive and engaging pitches, that achieve business results

Empower your teams

Who is this course for?
  • Juniors

    Starting their careers, looking to develop interpersonal relationships within teams

  • Customer-facing positions

    Team members, who work in sales,

    marketing or customer service

  • Team-leads

    Whose success depends on managing people through communication and attitude


Meet the course author

Don't miss this opportunity to learn from the best in the industry and take your negotiation skills to unprecedented heights

Simon Horton
Lead trainer, Negotiation mastery
World-leading expert in the field of negotiation and influence. He has spent 20 years working in the field, across more than 25 countries. Simon has taught managers and senior executives of the most successful companies in the world. Works with biggest leading universities, including the Said Business School, Oxford University, Imperial College and the Royal College of Art.

Certificate of completion

Certificates are issued to all participants, that have completed the course, acknowledging the development of the subject skills

The platform provides HR and L&D experts with detailed analytics on the effectiveness of each course, allowing you to make data-driven decisions.

User-friendly L&D admin panel and comprehensive analytics

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What our customers say
We've asked our corporate clients to share their feedback
Leni Nawra
Managing Director

We launched the persuasion course right after the negotiations, and this was a perfect match. This time the course was launched for all the departments. The content has lots of video lessons and fun movie cuts to demonstrate examples. Thank you.

Afzal Rabi'a
HR Manager
Our team takes courses and trainings constantly, but this time I was impressed by the easy and gamified process, useful content and the level of detail. This course has practice cases so you may be sure it's not just theory. I can recommended the course for other teams.
Lene Lisa
HR Manager
Overall experience is good - this is an engaging course, lots of video and fun episodes from movies, practical assignments and no need to push the training. Negotiation and persuasion skills are crucial for all teams, so highly recommend
Compliment the course
Get access to 15+ development courses for your employees absolutely for free
Enforce your teams with the vital skills to build alignment, inspire and motivate each other and share a vision, pursuing common business goals
Launch the "Principles of Persuasion" course with Evolve